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About Me

I am a Cognitive Psychologist and a Human Factors Engineer.

 

My experience includes UX Design and Research, Psychological Research, Teaching and Developing Teaching Materials.

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Among the projects I've worked on:

  • Market research on online courses

  • Research on leisure activities preferences of young adults

  • Research of the support interface for an international food delivery company

  • Medical interfaces

  • Cyber Security system

  • Irrigation management system for farmers

  • Experiments for Cognitive Psychology Research labs

  • Questionnaires for different uses

  • Games for children and adults

  • Courseware and user-manual design

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I love working with people, sharing ideas and knowledge, and engaging in creative activities.

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My hobbies include hiking, gathering wild fruit and herbs, photographing (mostly wildflowers), making music, swing dancing, and playing basketball.

Isla de Navarino, Chile
Balloons, Puyehue, Chile
On the Puyehue, Chile
Silene, Spring at the Galilee
Mutant Poppy N#1, Galilee
Mutant Poppy N#2, Galilee
Sand at the Negev
Linaria, stone and hat, the Dead Sea
Map-check
Peace at the Sea of Galilee
Ruins and Life, Golan Heights
Summer at Scotland is all Green and Purple
Late Spring on the Achziv Shore
Little White Crown, Scotland
My Strengths

Dedication to quality: I look for the best solutions, and don't like settling for mediocre ones.

Seeing the big picture: I strive to understand and prioritize the main goals, and always hold them in mind.

Attention to detail: I notice little things that may cause big inconveniences, like ambiguous field names and icons, redundant mouse clicks, and inconvenient default values.

Positive interaction: I encourage direct and constructive communication, and spontaneous meetings when needed.

Team player: I work well with other people. I am good at listening to other people's ideas and proposals, and I try to be aware of the current work statuses and needs of other team members and look for ways we could help each other.

First-hand familiarity with the worlds of graphics and programming allows me to have good communication with designers and developers.

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My Resume
Education

2011-2015 – MA in Cognitive Psychology and Human Factors, University of Haifa.

2006-2009 – BSc in Psychology and Biology, Tel Aviv University (TAU).

2000-2003 – Exact-sciences and computers-oriented class. Shevah-Mofet High School, Tel-Aviv.

Experience

2018 – Current: Self-employed UX and Research Consultant:

  • UX research – planning and running user interviews, surveys, usability testing, desktop research.

  • Transforming research results into JTBD, personas, user journeys, recommendations, and concepts.

  • Documentation and communication of research findings and design to stakeholders and product teams through presentations, wireframes, mockups, prototypes, detailed specifications and more.

  • Planning and programming experiments, building questionnaires, conducting cognitive debriefing of translated questionnaires and interfaces, analysis of experimental data.

2016-2017 – Senior UX Expert, interface design for complex systems, Cognit, Yokneam:

  • User Research and Requirements Gathering

  • Concept design - flow, layout, navigation model

  • User-testing

  • Detailed design, documentation and communication of design through wireframes, mockups, live prototypes and detailed requirements specifications and implementation support.

  • Team and independent work, direct contact with clients, work with graphical designers and UI developers.

2013-2015 – Human Factors Engineer, Intel, Haifa:

  • UX design for complex systems,

  • leading a UX-Workshop and promoting awareness to User-Centered-Design methods.

2012-2020 – Research Assistant in the Perception laboratory of Dr. Batsheva Hadad, Department of Special Education, University of Haifa:

  •  Planning and programming experiments

  • Setting and running experimental sessions with human participants

  • Literature reviews

  • Data analysis

  • Writing

2011-2012 – Graphical editor, National Center for Math Teachers in Secondary Schools, University of Haifa.

2010-2011 – Teacher in after-school classes of animation, game programming and 3D modeling. Open College, Haifa.

2009-2010 – Special aide for a 5-year-old child diagnosed with autism, in a general education kindergarten. Educational Institutions, Holon.

2008-2009 – Research assistant at the Multiple Sclerosis Center, Sheba Medical Center, Tel haShomer.

2007-2008 – Graphic assistant, Emotive Studio: development of Hebrew-learning Flash computer games, for new immigrant children.

2006-2007 – Graphic assistant, CET - Center of Educational Technology, Tel Aviv: development of educational websites and games for school and preschool children.

Publications

Atypical perception in autism

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